Social Media for Businesses: Her Skin by Kath Melendez
from https://www.facebook.com/HERSKINPH?mibextid=ZbWKwL I followed KathRyee on Facebook during the pandemic because of their cute, fun couple's content and genuineness. Kath Melendez and her partner Ryan Armenta started as medical technologists and content creators before becoming business leaders from humble beginnings. Their business is now celebrating its fourth anniversary. Kath shared insights about herself in one of her vlogs, mentioning her fondness for skincare products. She has also made beauty recommendations and product reviews on some of her previous vlogs on YouTube. Her Skin by Kath Melendez specializes in addressing beauty concerns among younger Filipinos by offering skin care and glutathione pills. The couple mainly used Facebook, among other examples of social media, to promote their products, share their inspiring business success stories, and provide updates on the business development. They shared how they started by selling t-shirts from a small apartment witho...