Social Media for Businesses: Her Skin by Kath Melendez

from https://www.facebook.com/HERSKINPH?mibextid=ZbWKwL

I followed KathRyee on Facebook during the pandemic because of their cute, fun couple's content and genuineness. Kath Melendez and her partner Ryan Armenta started as medical technologists and content creators before becoming business leaders from humble beginnings. Their business is now celebrating its fourth anniversary. Kath shared insights about herself in one of her vlogs, mentioning her fondness for skincare products. She has also made beauty recommendations and product reviews on some of her previous vlogs on YouTube.

Her Skin by Kath Melendez specializes in addressing beauty concerns among younger Filipinos by offering skin care and glutathione pills. The couple mainly used Facebook, among other examples of social media, to promote their products, share their inspiring business success stories, and provide updates on the business development. They shared how they started by selling t-shirts from a small apartment without any generational health and connections. Until such time, their earnings and savings were enough to build their first warehouse after a year of hard work in the skin care industry. This year in May, after three years, they posted a construction update regarding the expansion of the Her Skin, Sevendays, and Neko headquarters. Their Facebook account is also used for posting customer reviews, finding resellers, and distributing giveaway products to their top reactors and sharers. Recently on their official Facebook page, they announced that Marian Rivera, the Primetime Queen, is the new face of their product, Nekocee. Their products are available for purchase on platforms such as TikTok Shop, Lazada, and Shopee.

Social Media Platforms enable businesses to reach diverse targeted customers, attract potential clients, and market their products effectively. This is an easy, affordable, and effective way to promote a business and raise awareness about a brand.



 

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